If you look back at the 3 R's its:
Recycling has always come last because it's the slower of the 3 to make a difference. Just by taking this 1 step up the ladder made such a difference in energy use and true impact they are making on the environment. Although it might be a bit complicated for a company to implement a "reduction" program as they want their products to be bought - inspiring people to reuse parts of their product is a great deal more efficient.
These coffee sleeves aren't destroyed like a paper coffee cup after 1 use, there is no mold there is no bacteria really and it never touches the coffee so why not reuse it? By reusing it you are either saving it from going to the landfill where it just adds to our growing trash problem as it struggles to decompose; or it goes to be recycled where it takes time and energy to turn the paper into something else. I've never seen another company try and work their way up the ladder of the 3R's but Kean coffee shop is doing it right!
It really makes me think what else could be reused instead of simply recycled, are there more things that I am overlooking as I sort out my waste? Its great food for thought, what do you think could be better reused than recycled? Let me know in the comment section below!