The Informed Consumer

These days I've had the opportunity to take a really interesting course at school: Sustainable Business Practices.  Now, this may seem like a very normal course for someone to take - but for me it's something special because as a hospitality student we don't have much opportunity to study things beyond specifically hotels.  After working on a very interesting project of analysing the corporate responsibility efforts of different brands from Disney to Patagonia all the way to South West Airlines, it made me think of how many businesses are actually participating in CSR movements.

This entire blog is based off of corporate social responsibility - used in a personal manner, yet I have never thought that the solutions to the problems we are facing is using this personal power in conjunction with companies CSR programs.  Let me explain my train of thought, basically I believe if people and businesses could both work together to improve corporate social responsibilty many of the problems of polluting and social injustices in the world would start to alleviate - not neccesarily go away but at least improve.  However, my mistake was in understanding the role of the business and the role of the person.  Personally we can all make efforts to lower our carbon footprint and treat others the way we would like to be treated.  However, this makes a very small impact (but it is still important - so continue doing what you're doing to better the world).  What businesses are doing though, is making CSR changes to their business based on the markets demands.  They are not making 100% of the difference they could if they solely reduced their carbon footprint out of sheer good will; and that makes sense because corporations act in accordance to the market and what makes business sense.

This is where I had been going wrong.  I thought that my efforts were mine alone and that the small actions would add up sooner or later.  While this might be true, a bigger affect I might have had was being lost through all of my irrisponsible purchases.  Of course when I went to the store I was choosing the cheapest item - who wouldn't?  The project made me realize something though, not all businesses were made the same.  If you were to compare Patagonia with any other type of cheap clothing manufacturer there is a huge difference between social policies protecting workers to environmental policies trying to use sustainable resources.  Its hard to imagine that just one purchase at a responsible store versus a cheap vendor would make a large difference, just as using less shower water might not make an extremely large difference in water consumption.  However, this is not true.

When you support a responsible business, these businesses are being supported by your money to continue doing the right thing.  This can affect many many people all the way to secondary suppliers of these businesses.  Of course, one purchase is small but it has two effects built into one.  First, it is giving money to those businesses that are acting responsibly, but secondly, it takes away money that would have gone to potentially irrisponsible businesses.  This positively impacts the market two fold because it allows responsibilty to flourish all the while encouraging those who are irrisponsible to change to be responsible making it a market demand.

So, I am trying to find ways to find which businesses are responsible and which are not.  I would like to (as much as possible) find a way to be an informed consumer.  At the moment the best way I have found is to see which companies are being transparent.  A good method of rating this is by looking at a businesses G4 report lead by the Global Reporting Initiative.  It will detail everything from their human rights support all the way to their environmental policies hiding nothing in between such as supply chain forced labor and child labor practicies and numbers.  Although these are quite bulky reports, they are quite useful when trying to make a decision on who to use as a supplier, who to invest in, and now who to spend your money on.

I know its a long shot to evaluate every single purchase made, so thats why I'm proposing a sort of comprimise.  Anytime we are going to make a rather large purchase, look first, be informed, and choose the more responsible company to support with your money.  The impact can make a bigger difference than our other efforts, and its rather simple in comparison.  No one is perfect and can monitor each and every transaction, but that one could make the difference between a company deciding to implement a more comprehensive CSR stragey - which can affect thousands upon thousands of people down the line.

Let me know what you think about being an informed consumer? Do you think it has such a large effect, and if so which are your favorite responsible businesses?

Just say NO to plastic bags!

Christmas shopping season is among us.  Everyone is out buying gifts and toys for children, families and loved ones.  We are out shopping till we drop this season - and where exactly do all of these purchases go?  Most likely a plastic bag.

This doesn't seem like that big of a deal, that is until you get home and you realize that you have been collecting more plastic bags than gifts themselves.  They are so freely given, baggers don't even ask if you want one anymore it is just an assumption that plastic is all you have to carry your purchases out to your car/home.  These little bags just sit in our homes collecting until there are just so many we can't store them anymore.  I however, have found 2 different solutions to this problem.

• Say "NO!" to plastic bags, or any disposable packaging if possible

Before I even think of going to the store I bring along my handy recycled reusable grocery bag.  With two of them you can take home almost everything you buy and they are much sturdier.  You don't need to worry about double bagging the milk (how wasteful) and you don't have 15 little bags to take in after you get home, just one bag per hand.  It is convenient and efficient.  Plus, after you get home you don't have to find a place to stuff all those extra plastic bags.  Moreover, you don't have to worry about what it does to the environment if you were to throw them away.  No worrying  about the increasing swarm of plastic floating in the ocean harming marine life and polluting our shores.  You will no longer be contributing to the over 1 trillion plastic bags used each year with only 1 of every 200 being recycled.  If you are interested in purchasing one or learning more about why we should stop using plastic bags I have found a great link: http://www.reuseit.com/facts-and-myths/learn-more-facts-about-the-plastic-bag-pandemic.htm

Another instance to refuse plastic bags wouldn't just be at the grocery store but at the food counter.  While preparing your sandwich and a drink they get out a plastic bag to put one napkin and your sandwich.  Is it really worth it?  Although it is an automatic reflex for the employees to start putting your food in a bag, you can quickly intervene and say "oh, I don't need one".  Who knows it might inspire the guy waiting in line behind you to do the very same thing.  

Finally, as a woman I have my handbag on me at most times.  It's intended purpose was to carry things.  So, when you buy small things throughout the day do you really need all these plastic bags accumulating or could you just quickly pop it into your hand bag?  Each time you say no to a plastic bag you are saving not only the ocean from being more polluted but you are reducing the demand on the production of plastic bags.  Although small, our impact is the beginning to a global trend to save the earth.

• Recycle for the benefit of society

There are already a ton of plastic bags in your home if you have just started using reusable bags.  You don't want to throw them away because it is bad for the environment.  However, you are unable to use them all again.  You can either go to the grocery store and recycle them (which only takes certain types of plastic) or you can "upcycle" them.

If you want to help the community and be good to the environment, why don't you take those used plastic bags and start a craft project for a cause.  More specifically I am talking about helping the homeless.  A few days ago I saw a project online about these women crocheting together a plastic sleeping mat for the homeless.  Seeing that there are a lot of homeless in my community that could use some help too I decided to put my bags to use as well.  You can follow this project and gather bags to re-purpose them for a better use such as this, or you can come up with your own project on how to recycle these bags.

What should be taken from this though is that there is always many different creative solutions to helping the environment, and to get yourself and others engaged its always more fun to take a creative route.  Normal recycling is great, but it isn't something that you are excited to do everytime you use these bags.  So, what I want you to take from this is to not just recycle but make it fun, and make it powerful.  Every time I come home to my project I feel motivated to help others and I remember why I am doing all of this in the first place.  Also it makes others very curious about my projects as well, which is a talking point allowing you a platform to make others more aware of their impact on the globe.

Overall I hope now you all will say "NO!" to these wasteful plastic bags, because the more we reduce the less we need to find ways to recycle.  

Be Inspirational

Being part of this responsibility pact is not about sitting back and being quiet about what you believe.  You need to step out there and deliver your points, and hopefully inspire some like-minded souls to travel down a similar path of social responsibility.  I am still on my journey of working towards being inspirational in terms of the responsibility pledge. However, I am glad to have found inspiration to blog about it from one fellow colleague of mine, a blogger named Caterina Solang.

We speak different languages, we have different backgrounds, we don't even write about the same topics.  The only similarity between us is that we are both inspired by HER passion for blogging.  Yes, you read correctly - she has the ability to inspire herself through passion as well.

After talking with her for a few hours I was starting to feel more and more enthusiasm for blogging - even though I had never even tried before.  Just the way she goes about her blogging and talks about it to different people sparks intense interest in each of us willing to lend an ear.  I was so interested into why she was tremendously excited all the time about the blogging world that I even decided it was a good idea to join myself - and I am very thankful for that.  She has inspired me and I am sure many others while she was simply just being herself and doing what she loves.

We need more people to inspire in the world, and more people who we can look up to.  That is why I have compiled a list of how to be  inspirational - especially when spreading the message of being socially responsible and green.  The more people who have this spark ignited within them will cause a greater trend of positive change.  So, without further adieu:

How to Be Inspirational

Follow your own path.

1. Be yourself - the thing that truly inspires people is the fact that we notice that you are actually a real person.  The fact that "it" really can be done!  Its very motivating to know that others who have gone before you have succeeded.
2. Speak up - Although you might be doing everything right, you aren't being heard.  Unless you speak up about what you are doing and why it is worthwhile no one will have the opportunity to be inspired by your story.
3. Do the right thing - This doesn't mean do what people tell you is right, but instead do what you know is right.  Change is almost always greeted with opposition - so don't be afraid to face the critics.

Overall, although the main aim is to inspire others to follow your new responsible lead - the main thing I want from this small list is that you all learn to be inspired by yourself.  Just as Caterina has been able to keep up her amazing blog not for others nor for praise, but for her true love of literature; I hope that you can inspire yourself to keep on being green and socially responsible no matter the criticism or difficulty.  Take your own path - and see how far it goes, and if all else fails you can still look back and inspire yourself to continue and who knows who will want to tag along on the way.

10 Topics You Must Cover on Your Responsibility Pledge

These days I find that most people are setting goals to achieve personal success.  Goal setting is a great tool to use, when used properly.  However, most people are setting more than one goal at once or even 100 mini goals at once.  The problem with this is that you typically start to fall through on your plans and eventually burn out.

To aid in your goal making process and to make your plan stick I advise using a pledge to yourself.  This isn't just something you say to yourself, or think everyday.  This is a physical paper in which you list exactly what your goal means and then you sign it so that you can see exactly what you stand for.  This becomes even more powerful when you sign one with a group of people because when you make your goals public, you tend to stick with them longer.

In the green club at my school, we are beginning to implement a Green Pledge for our school where we encourage our students to sign a certificate stating exactly how they will help the environment and others around them - hopefully this will keep the recycling high and the waste low!

Without further adieu:

Responsibility Catalyst's Pledge:

Protecting our Beautiful Earth One Step At A Time

1.  Waste - Waste is the number one factor you can control.  This goes beyond just plastic bags but into food waste, water waste, electricity waste, etc.  This is one of the most important factors for your pledge as this will get results quickly for everyone to see and be motivated to continue not to waste.

2. Water Conservation - This is one of the fastest ways we waste.  On average 2.2 gallons of water per minute out of the shower means that by the end of the morning you are already using about 22 gallons if you are taking 10 minute shower.  Turn the water off when not in use, the amount you save can be drinking water for weeks.

3. Electricity Conservation - 10 watts here, 60 watts there.  One can save electricity in such simple ways that it makes no sense NOT to participate.  Flip the switch when you leave a room, unplug unused appliances, and ensure your machines are energy efficient.

4. Fuel Use- Most of us need to travel in some form to get to work.  Be conscientious of your modes of transportation and the amount of fuel they burn.  The benefit of public transportation is that the 7mile/gallon busses are being shared by 30+ people.  Make the responsible choice, and if you must use a personal car - drive it as little possible, and as efficiently as possible.

5. Buying Power -  We as consumers have the ability to influence the economy by changing our spending habits.  If we all make sure to buy from sustainable companies and demand responsible practices more and more businesses will start to follow suit.

6. Community Service - We all have needed help at one point in time.  Giving back to the community is not only a thank you for everything they have given you but its also a way for you to help someone in need.  Small things make the most difference from picking up a piece of trash on the beach to tutoring kids that are struggling in school.

7. Standing for Your Beliefs - Many people have become so set in their ways they refuse to change.  Many don't understand the need to make a difference by living responsibly.  You must have the determination to do good and stand up for what you believe in and not let the naysayers get you down.

8. Tracking Progress- This gives you a sense of accomplishment and the encouragement to keep making small changes.  If you can't see that taking a 5 minute shower instead of a 10 minute shower saves you 11 gallons of water then are you really understanding your full impact?  Its important to know where you began and where you are headed.

9.  Encourage Others - Its amazing that you have taken the next steps to living responsibly, but are others around you struggling to make a change?  Encourage beginners by helping them out, or by giving them tips and tricks on how to make responsible living easier.  Its always nice to have a community to support you, so be those open arms.

10. Always Find a Way to Improve -  The most important thing to realize in life is that there will always be someone better than you and also someone worse.  Even if you have become the best at the moment, someone is just waiting to come around and take your place.  With this understanding we can change the negative thoughts into a positive statement.  There will always be something more that you can do to help the world. Smile more, help more people, recycle more - its a never ending challenge to give back to the Earth.

I Rachel here by virtually sign the Responsibility pledge on September 3rd, 2015.

If you believe in these actions then please "sign" and post them near by so that you can hold yourself accountable.  Its a promise to do better for the world - why not take the plunge? Good luck in your quest for a responsible life!