Ecofriendly Life: Beginning Baseline Measurements

The sound of crumpled up plastic brushing against the sides of the dumpster muffled out the singing birds today.  I killed the beautiful music of nature today with my weekly routine of taking out the trash.  I am living the all too familiar life of a college student too busy to care about how their choices affect the world.  It seems as if this business keeps us all trapped inside a little perfect bubble never really seeing the damaging implications of our wasteful consumerism.  As the dumpster lid slammed shut with a bang and nature returned back to normal - I vowed to myself that I will do what I can to stop disrupting its natural flow with my decisions.

Many of us have been there, living a life that we knew wasn't "green" and yet didn't really know where to start to get better.  Recycle? Take shorter showers? Replace the lightbulbs?  These are all great ideas but they all miss out on the cornerstone of the effort which is to make a difference.

How are we supposed to know how much of a difference we have made by being more environmentally friendly if we never knew how bad we were for mother earth to begin with?  This is why I decided to take my carbon footprint.

Online, there are a myriad of sites dedicated to helping you calculate your carbon foot print. I personally used the following to obtain my results:

• nature.org
• carbonfootprint.com
• footprint.wwf.org.uk
• carbonfootprint.c2es.org
• 3.epa.gov/carbon-footprint-calculator/
• footprintnetwork.org

Overall, my results revealed to me exactly what I thought - I am starting off quite wasteful.  For me this is a challenge, to go from needing 3.5 Earths to maintain my lifestyle to needing less than 1.  I did notice, however, that there are discrepancies in the different tests, so from now on I will be using these 6 to track my progress as they all measure slightly different green practices.

The main thing I want to highlight about taking this baseline test is that no matter the number you should not be ashamed to publish it.  Many companies these days refuse to post their environment friendliness rating because they feel that it would be bad press.  I would like to argue the contrary - it's good press because even though you might not have the most sustainable numbers you are realizing that and are openly making a change.  This public change might even inspire others to take on the same goal of becoming more sustainable and thus as a team make the world a better place. 

Please share your numbers, I hope you enjoy seeing where you fall within the carbon footprint spectrum.  Even if you have a very high number, don't worry  - everyone needs to start somewhere.

Making CSR Personal

First, lets start off with the question what is CSR? 

Heading Down the Right Path - Responsibility

Its a word passed around in business these days that sometimes gets confused with philanthropy or sustainability.  Although these are elements of CSR, one section of the program does not define it as a whole.  CSR is the overall process ensuring that your business is running ethically and responsibly - not just focusing on one side of the coin (environment, HR practices, philanthropy).  If the general idea of CSR is mainly about responsibility, why do we leave it in the office after the day of work is done?  We pack up the papers, put it in the drawer, and as soon as we walk out it is as if all of the responsibility we try to give to our business flies out the window of our huge SUV as we start revving the engine on our way out from the parking lot.  If we are putting so much effort into our businesses CSR plan, and we understand its importance - what is stopping us from personally living responsibly?  Shouldn't we make it our personal mission to also be living ethically within our own personal brand we all call "ME".

I know that we as people are much smaller than a corporation, but we are the ones that can make the biggest change.  If you ask yourself why your company started using CSR practices its not because it makes more profits, but because that is what your customers demand.  If we go out living our personal lives using the same methodology as CSR we would have even more influence on the economy and the businesses around us - spurring more change than already is happening. One man is just as important as the many because one man can inspire the masses - and hopefully this time it is to do the right thing.

Most people consider themselves to be contributing members of society, but is there a more effective way to inspiring change? To become a more responsible citizen I suggest taking your drive to do the right thing and apply the CSR methods of tracking, goal setting, and achieving so as to create a new hybrid "personal social responsibility".  This way people themselves are able to track themselves doing the right thing and improving over time - just as any business would, allowing measurable results and efficiency in the process.

Although I try to do my best to help make a positive impact, I feel that by haphazardly doing it I am actually taking away from what I could truly achieve. That is why I am beginning the personal CSR journey today by starting with my baseline.  I will track my data for all of next week containing my sustainability info, social responsibility, and overall impact and then post a report. Then I will start making goals and striving to achieve even more than before.  I hope if you found this interesting you can join me on my personal CSR journey.

CSR doesn't just have to be for businesses - its a way of life.